777f Privacy
Policy

Who We Are

777f is an internationally licensed online casino and sports betting platform serving English-speaking Pakistani players. References to "777f", "we", "us", and "our" throughout this Privacy Policy refer to the 777f platform and its operating entity, including all licensed subsidiaries and data processing affiliates engaged in delivering the 777f Services.

For the purposes of this Privacy Policy, 777f acts as the data controller in respect of all personal information collected from players registered on the platform at 777f.ws. As data controller, 777f determines the purposes and means by which your personal data is processed and is responsible for ensuring that processing is carried out lawfully, fairly, and transparently.

Data We Collect

777f collects personal data directly from you during registration, account verification, gameplay, and support interactions. The categories of personal data we collect are as follows:

2.1 Registration Data

• Full legal name as it appears on your NADRA-issued National Identity Card (CNIC).
• Date of birth — collected for mandatory 21+ age verification.
• Pakistani mobile number (used for account authentication and transactional notifications).
• Email address (used for account communications and security alerts).
• City of residence — used for localisation and responsible gaming risk assessment.
• Username and encrypted password credentials.

2.2 KYC Verification Data

• A clear digital copy of your valid CNIC (front and back), submitted to confirm identity and age.
• Where required by our compliance team, a valid Pakistani passport or utility bill for supplementary verification.
• Proof of source of funds documentation for withdrawal requests that exceed defined thresholds, in accordance with anti-money laundering obligations.

2.3 Financial & Transaction Data

• Deposit and withdrawal transaction records, including amounts in PKR, payment method used (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, or USDT), and timestamps.
• Account balance history and bonus credit/debit records.
• Payment method identifiers (e.g., the last four digits of a registered mobile wallet or bank account number) — full payment credentials are never stored on 777f servers.

2.4 Gameplay & Behavioural Data

• Game session records including titles played, bet amounts, game outcomes, and session duration.
• Sports betting history including markets selected, odds accepted, stake amounts, and settlement outcomes for cricket, PSL, and all other sports.
• Responsible gaming interactions — activation of deposit limits, session timers, and self-exclusion requests.
• Customer support chat transcripts and email correspondence with the 777f support team.

2.5 Technical & Device Data

• IP address and approximate geographic location derived from IP data.
• Device type, operating system, and browser version.
• Session login and logout timestamps.
• Cookie identifiers and related tracking data as described in Section 6.

How We Use Your Data

777f uses the personal data described in Section 2 for the following specific and legitimate purposes:

777f does not use your personal data for automated decision-making that produces legal or similarly significant effects on you without human review, except where such processing is expressly required by law or with your explicit consent.

Legal Basis for Processing

777f processes your personal data on the following legal bases, each of which applies to one or more of the purposes described in Section 3:

• Contract Performance: Processing is necessary to deliver the Services you have registered for and to fulfil 777f's obligations under the Terms and Conditions you accepted at registration. This includes account management, game delivery, payment processing, and customer support.
• Legal Obligation: Processing is required to comply with applicable laws and regulatory requirements, including KYC/AML obligations, age verification requirements, responsible gaming mandates, and any lawful requests from regulatory or law enforcement authorities.
• Legitimate Interest: Processing is necessary for 777f's legitimate business interests, including platform security, fraud prevention, responsible gaming monitoring, and improving the quality of our Services — provided these interests are not overridden by your fundamental rights and freedoms.
• Consent: Where processing is based on your freely given, specific, informed, and unambiguous consent — such as for direct marketing communications — you may withdraw that consent at any time through your account communication preferences or by contacting support.

Sharing Your Data

777f shares personal data only where it is necessary, lawful, and proportionate. The categories of third parties with whom your data may be shared are described below. In all cases, 777f requires third parties to process your data in compliance with applicable privacy standards and to use it only for the specified purpose.

5.1 Service Providers

777f engages trusted third-party service providers to support the delivery of the platform, including payment gateway operators (for JazzCash, EasyPaisa, and bank transfer processing), identity verification and KYC service providers, game software licensors and content providers, cloud infrastructure and hosting providers, and customer support platform operators. These providers act as data processors under written agreements and are not permitted to use player data for any purpose other than fulfilling their contracted services to 777f.

5.2 Regulatory and Legal Authorities

777f may be required to disclose personal data to regulatory bodies, law enforcement agencies, courts, or other governmental authorities where required by applicable law, court order, or regulatory direction. In such cases, 777f will disclose only the minimum data required to satisfy the legal obligation and will notify affected players where permitted to do so by law.

5.3 Business Transfers

In the event of a merger, acquisition, restructuring, or sale of 777f's business or assets, player personal data may be transferred to the relevant successor entity. In such circumstances, 777f will ensure that appropriate protections are in place prior to any transfer and will notify affected players of material changes to the data controller identity.

Cookies & Tracking Technologies

777f uses cookies and similar tracking technologies on the platform to ensure core functionality, improve your user experience, and support our security and analytics operations. The following categories of cookies are used:

You can manage your cookie preferences at any time through the cookie settings panel accessible from the footer of the 777f platform. Please note that disabling essential cookies will prevent you from logging in or accessing real-money Services. Disabling analytics cookies will not affect your ability to use any part of the platform.

777f does not use third-party advertising cookies, remarketing pixels, or behavioural advertising trackers of any kind on the platform.

Data Retention

777f retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable law and our regulatory obligations. The following retention schedule applies as a general guide:

• Account registration data: Retained for the lifetime of the active account and for a minimum of 5 years following account closure, in accordance with AML record-keeping requirements.
• KYC documents (CNIC copies): Retained for a minimum of 5 years from the date of verification or account closure, whichever is later, as required by applicable financial regulations.
• Transaction records: Retained for a minimum of 5 years from the date of each transaction for audit and regulatory compliance purposes.
• Gameplay records: Retained for 2 years from the date of each session for dispute resolution and responsible gaming monitoring purposes, then anonymised.
• Customer support records: Retained for 2 years from the date of last interaction, unless the record is relevant to an open dispute or legal proceeding.
• Marketing consent records: Retained for the duration of your consent and for 1 year following withdrawal of consent, for audit purposes.
• Self-exclusion records: Retained permanently to prevent re-registration by previously self-excluded individuals, in accordance with responsible gaming best practice.

Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised. Anonymised data may be retained indefinitely for statistical and platform improvement purposes as it no longer constitutes personal data.

Data Security

777f implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or alteration. Our security framework includes:

• TLS 1.3 encryption on all data in transit between player devices and 777f servers.
• AES-256 encryption for personal data stored at rest on 777f infrastructure.
• Multi-factor authentication requirements for all 777f administrative personnel accessing player data systems.
• Role-based access controls ensuring that 777f staff can access only the minimum data required to perform their specific role.
• Regular security audits and penetration testing of the 777f platform infrastructure.
• Secure, encrypted storage of all KYC documents with access restricted to the verification compliance team.
• Incident response procedures for detecting, reporting, and managing personal data breaches, including notification to affected players where required by law.

Your Rights

As a 777f player, you hold the following rights in respect of your personal data. These rights may be exercised at any time by contacting the 777f support team via live chat or by writing to the contact address set out in Section 13:

• Right of Access: You may request a copy of all personal data that 777f holds about you, along with information about how it is being used and with whom it has been shared.
• Right to Rectification: If any personal data held by 777f is inaccurate or incomplete, you have the right to request that it be corrected without undue delay.
• Right to Erasure: You may request deletion of your personal data where it is no longer necessary for the purpose it was collected, where you have withdrawn consent, or where processing is unlawful — subject to overriding legal retention obligations described in Section 7.
• Right to Restrict Processing: In certain circumstances, you may request that 777f restrict processing of your data while a dispute about its accuracy or lawfulness is resolved.
• Right to Data Portability: Where processing is based on your consent or on contract performance, you may request that your personal data be provided to you in a structured, machine-readable format.
• Right to Object: You may object to processing of your personal data based on legitimate interests, including profiling for responsible gaming purposes. 777f will cease such processing unless compelling legitimate grounds exist that override your interests.
• Right to Withdraw Consent: Where processing is based on consent (e.g., marketing communications), you may withdraw that consent at any time without affecting the lawfulness of prior processing.

777f will respond to all valid data rights requests within 30 days of receipt. In complex cases, this period may be extended by a further 60 days, in which case you will be notified of the extension and the reason for it within the initial 30-day period.

Children & Minors

777f operates a strict 21+ policy across all real-money Services. The 777f platform is not directed at, and does not knowingly collect personal data from, individuals under the age of 21. Age verification via CNIC is mandatory for all registered accounts before any real-money activity is permitted.

If 777f becomes aware that personal data has been collected from an individual who is under the age of 21, that account will be immediately suspended and the personal data concerned will be deleted as promptly as technically possible, subject to any overriding legal obligations to retain records of suspected underage access for regulatory reporting purposes.

International Data Transfers

As an internationally licensed gambling operator, 777f may process and store player data on infrastructure located outside of Pakistan. Where personal data is transferred to countries that do not provide a level of data protection equivalent to that applicable in your jurisdiction, 777f ensures that appropriate safeguards are in place to protect your data, including:

• Standard contractual clauses with all data processors and sub-processors operating in third countries.
• Data processing agreements with cloud infrastructure providers that include binding commitments on security, access controls, and sub-processing restrictions.
• Regular assessments of the data protection standards maintained by third-country processors to ensure continued adequacy of protection.

By registering and using the 777f platform, you acknowledge that your personal data may be transferred to and processed in jurisdictions outside Pakistan for the purposes described in this Privacy Policy, subject to the safeguards described above.

Changes to This Privacy Policy

777f reserves the right to update, amend, or replace this Privacy Policy at any time. Where material changes are made to the Policy — particularly changes that affect how your personal data is collected, used, or shared — 777f will notify registered players via email or via a prominent in-platform notification prior to the changes taking effect.

The "Last Updated" date displayed at the top of this page reflects the most recent revision. Continued use of the 777f platform following the effective date of any amendment to this Privacy Policy constitutes your acceptance of the updated policy. We encourage you to review this page periodically to stay informed of how 777f protects your information.

Contact & Complaints

If you have any questions, concerns, or requests relating to this Privacy Policy or to the way 777f handles your personal data, please contact us through one of the following channels:

• Live Chat: Available 24/7 directly on the 777f platform. This is the fastest channel for urgent privacy concerns, with a response time under 2 minutes.
• Support Email: [email protected] — please include "Privacy Request" in your subject line so our compliance team can prioritise your message. Note: this email address is displayed as plain text and is not a clickable link.

If you are not satisfied with 777f's response to a privacy concern, you have the right to escalate your complaint to the relevant data protection authority in your jurisdiction or to the supervisory authority designated under 777f's operating licence. 777f will cooperate fully with any regulatory investigation relating to data privacy compliance.